What Is Hailey Bieber’s ‘Strawberry Girl’ Viral Makeup Trend?
The Style Diary is supported by its readers. We may earn an affiliate commission when you buy through links on this website. Learn more.Hailey Bieber, known for her viral makeup trends and beauty hacks, has been a trendsetter in the beauty world over the last couple of years.
Remember the sensational latte make-up skin trend that took the internet by storm? This viral makeup craze took inspiration from the rich and creamy texture of a latte, incorporating a neutral makeup palette of earthy browns, creamy beige, and warm tones to create natural makeup looks.
And who could forget Hailey Bieber’s viral glazed doughnut nails? This TikTok beauty trend became one of the most favourite and sweetest summer makeup trends on TikTok for summer 2022.
But now, we have the ‘Strawberry Girl’ makeup trend.
What Is The Strawberry Girl Makeup Trend?
The strawberry girl makeup trend is characterised by a fresh and youthful appearance, featuring soft, rosy tones reminiscent of strawberries, creating a strawberry-inspired makeup look.
This typically includes flushed cheeks, subtle pink eyeshadow, and a natural, dewy complexion.
With the hashtags #strawberrygirl and #strawberrymakeup reaching 16 million and a staggering 511 million views respectively on TikTok, it’s safe to say the charming makeup look has become one of the most popular makeup looks this summer.
How To Recreate Hailey Bieber’s Strawberry Girl Makeup Look
In a TikTok video posted on August 5th, Hailey, dressed in a vintage Looney Tune t-shirt and wearing her latest swoon-worthy candy crush manicure, shares her strawberry girl makeup routine including many cult-favourites from her Rhode beauty brand.
So if you want this Bieber-approved summery makeup look, here’s what you’ll need to do:
STEP 1:
First, start by prepping your skin with a hydrating primer or moisturiser to ensure a smooth and plump base. Hailey starts with Rhode’s Glazing Milk (£29) and Peptide Glazing Fluid (£29).
STEP 2:
After that, she uses Tom Ford’s Shade and Illuminate Contour Duo (£84) on her forehead and cheeks with a fluffy brush to sculpt her features yet allow radiance to shine through.
STEP 3:
She then applies Hourglass Vanish Airbrush Concealer (£34) under her eyes and the corners of her nose and lips which “blurs and brightens” the skin for up to 16 hours.
STEP 4:
Now the exciting bit begins: Pink cream blush! Hailey applies two shades of pink cream blush along her cheekbones and blends out towards the temples.
This technique gives the illusion of a natural flush, similar to the redness found on a ripe strawberry.
Although Hailey doesn’t actually reveal where she got her blush from, there are many on the market that will give very similar results.
Here are some of our favourites below:
Glossier Cloud Blush in Puff
Too Faced Candy Cloud Crush Blush
STEP 5:
To add to the overall strawberry-inspired aesthetic, Hailey incorporates subtle freckles or freckle-like dots on the bridge of her nose and cheeks.
You can do this by using a brow product, eyeliner, or specialised freckle pens. These freckles help create a youthful and whimsical look, reminiscent of the tiny seeds on a strawberry.
Here’s some TikTok-approved freckle pen favourites:
Freck Beauty Freck OG The Original Freckle
Lottie London Freckle Tint 3ml
STEP 6:
To finish off the juiciest makeup trend, Hailey applies Make Up For Ever's Artist Color Pencil in Anywhere Caffeine ($22) to line her lips and uses the same two shades of cream blush to dab onto her lips too.
To give her lips that super hydrated and plump finish, Hailey opts for Rhode’s bestselling Strawberry Glaze Peptide Lip Treatment ($16), but you could also use tinted lip balm if you’re not keen on gloss.
