What Is Mermaidcore And Why Is Everyone Getting Hooked?


The Style Diary is supported by its readers. We may earn an affiliate commission when you buy through links on this website. Learn more.
Mermaid themed illustration with Halle bailey

Both social media and pop culture have become an essential part of the fashion world, but as ever-changing trends and microtrends tend to come and go so swiftly, it’s hard to keep up!

One aquatic-themed trend to embrace immediately, that has been making waves and garnering followers is the ‘Mermaidcore’ aesthetic.

Mermaidcore is a subculture inspired by the underwater world of mermaids and sea creatures, and it has become popular across the globe.

In this article, we’ll explore what mermaidcore is in detail and how to get the look in your wardrobe!

What Is Mermaidcore?

Mermaidcore is a fashion trend that embraces the whimsical and enchanting allure of mermaids.

With its vibrant colours, flowing fabrics, and shimmering details, mermaidcore allows you to channel your inner sea siren and create a wardrobe that is as ethereal as the depths of the ocean.

This trend has gained popularity in recent years, captivating fashion enthusiasts who seek to infuse their style with a touch of fantasy and magic.

Split image of models wearing mermaid themed clothes

Image | Courtesy of Versace / Paco Rabanne Alessandro Lucioni / Gorunway.com / Altuzarra / Getty

Whether you’re a lifelong fan of mermaids or simply drawn to the enchanting aesthetic, embracing the mermaidcore trend is a fun way to express yourself and add a splash of whimsy to your wardrobe.

In the last few years, mermaid-themed pieces have been all the rage among designers and celebs along the runway.

The Atlantis-inspired ‘Versacepolis’ SS21 collection for Versace featured Kendall Jenner and Hailey Bieber modelling stunning pieces amidst a sea of jellyfish.

Another noteworthy designer was Iris Van Herpen, who collaborated with Parley for the Oceans to create a stunning “Holobiont” tentacle-inspired dress made from recycled plastic.

Social media influencers and fashion aficionados alike have also been lapping up the under-the-sea glam galore looks too showing off their finest ethereal and oceanic gowns.

On TikTok alone, the search term “mermaidcore” has racked up 405 million views to date.

According to Pinterest search data, there has been a significant increase of 614% in searches for ‘mermaidcore’. And recent searches for ‘mermaid style’ on Google have seen a 736% spike.

It’s no surprise then that Mermaidcore fashion has gained popularity this year, thanks to Disney's highly anticipated live-action version of the classic animated film, The Little Mermaid.

The movie premiered on May 26, 2023, with the talented actress and singer Halle Bailey starring as the beloved character, Ariel.



TikTok has also reached over 88.4 million views for #Sirencore. There is often a comparison between the siren and the mermaid in mythology.

Sirens have often been portrayed as seductive or dangerous yet alluring women, but lately, sirencore has seen a resurgence on TikTok, where users are exploring an otherworldly, dreamlike aesthetic using sirencore.

RELATED: “Siren Eyes” Is Tiktok’s Latest Viral Trend, Here’s How To Get The Look

How To Dress In Mermaidcore?

SOFT PASTEL COLOURS

Embrace soft, pastel hues reminiscent of underwater scenes. Shades of aqua, seafoam green, lavender, coral, and pearl white evoke the ethereal beauty of the sea. Mix and match these colours in your outfit to create a dreamy, mermaid-inspired palette.


IRIDESCENT FABRICS & FLOWING SILHOUETTES

Consider opting for fabrics with a subtle shimmer or metallic sheen to capture the iridescent quality of a mermaid’s tail.

Look for materials like silk, chiffon, or organza, which drape gracefully and create a sense of movement, resembling the fins of sea creatures. The goal is to evoke the fluidity and elegance of a mermaid's underwater realm.


MERMAID ACCESSORIES

Don’t forget to accessorise! Accessories play a crucial role in completing your mermaid-inspired look and adding those magical finishing touches.

Start with jewellery that reflects the iridescent beauty of the sea. Delicate necklaces, bracelets, and earrings adorned with seashells, pearls, or opalescent stones are perfect for capturing the essence of a mermaid’s treasure trove.

Hair accessories can also enhance your mermaid look, such as shell-shaped clips, seashell crowns, or delicate headbands adorned with starfish or pearls.


SEASHELL ACCENTS

And let’s not forget footwear and bags! Sandals and cute clutch or pouch bags embellished with seashells or glittery details are an excellent choice for completing your mermaidcore ensemble.

Remember, the devil is in the details, and by incorporating these accessories, you’ll truly bring the mermaid aesthetic to life.

Chanel Campbell

Founder of The Style Diary | 30-Something Fashionista | Pop-Culture Junkie

Alongside hunting for purse-friendly jeans or buying yet another cushion for my sofa, I’m a fun-loving mum from London who loves eating out, summer festivals, and binge-watching horror movies!

Previous
Previous

The Crochet Fashion Trend Isn’t Going Anywhere: Here Are 10 Pieces To ‘Add-To-Cart’ This Summer

Next
Next

How To Embrace the Barbiecore Trend And Bring Pink Power To Your Life!